Aside from your name, your brand name, and a simple (few word) CTA, there’s no need for any other words. Limit the amount of colours you use and keep them seeming intentional and of course, complementary to each other. At Sonder, our email signatures use our three brand colours: the Sonder red, a white, and a black. Just like your business’ brand, your email signature should only use those few key brand colours. It should be simple, short, and to the point.
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